he IGNITE Pink is Punk 2024 campaign was a resounding success, with its primary mission to raise awareness about breast cancer and generate vital funds for patient treatment and groundbreaking research. Thanks to the overwhelming support of our community, we successfully raised over AED 123,000 across three separate events. We’re proud to confirm that 100% of the proceeds were donated to
the Al Jalila Foundation, directly supporting patients and their recovery journeys.