About Me
Guillaume’s passion for movement, competition, and sport began early winning gold medals, breaking state records in athletics, and playing football in Melbourne’s Premier League. At home, a deep love for sport and physical activity was always part of his lifestyle.
In his 30s, this passion took on an international stage. He won two gold medals at the Club Crew Dragon Boat Championships in Hong Kong, became a Master Trainer for Technogym, and was selected to coach at the Olympic Village during the London 2012 Olympic Games.
Although he never envisioned a career in movement and sport, Guillaume discovered a way to turn his lifelong passion into purpose. Drawing on his university education, competitive background, and team experiences, he carved a path in the health and wellness space not just as a lifestyle advocate, but as a successful entrepreneur and coach.
Since launching his first fitness company in 2006, Guillaume has built six businesses within the health and wellness industry each one targeting different segments of the community, yet all sharing a single mission: to improve lives through movement, health, and holistic well-being.
Guillaume has worked closely with government bodies and city-wide initiatives to design and deliver impactful wellness programs. He has led corporate and community health campaigns, served on advisory boards, and played a pivotal role in helping international brands enter and establish themselves in the Middle East market.
In April 2025, Guillaume was formally recognised by H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum and the Al Jalila Foundation for his continued efforts in supporting the community through IGNITE events an acknowledgment of his long-standing commitment to using sport and wellness as a force for good.
Today, Guillaume brings a wealth of expertise in fitness, wellness, and performance, combined with deep knowledge of entrepreneurship, business development, and strategic partnerships. His work continues to inspire individuals, teams, organizations, and cities to push boundaries, unlock potential, and lead healthier lives.
CEO at IGNITE Group
Since 2010, I’ve served as the CEO and Co-Founder of IGNITE Group. At IGNITE, our philosophy is rooted in empowering people to lead healthier, more active lives. We focus on education, creating meaningful opportunities for movement, and building a supportive community around wellness. From corporate wellness programs to large-scale community events, our goal is to make health and well-being accessible to all. Learn more at https://ignite.ae/.